Platis – Anastassiadis & Associates Law Partnership is registered with the Athens Bar, registration number 80240 Partners: Eirinikos Platis and Tassos Anastassiadis
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Strategy and Transactions
How a cosmetics giant’s transformation strategy is unlocking value
13 Sep 2023Nobuko Kobayashi
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Last updated: 16 August 2021
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Cookies can remain on your computer or mobile device for different periods of time. Some cookies are “session cookies”, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are “permanent cookies”, meaning that they survive after your browser is closed. They can be used by the website to recognize your computer when you open your browser and browse the Internet again.
Do Not Track
If we detect that you have enabled the Do Not Track setting in your browser, we will automatically disable Advertising/Targeting cookies.
The website uses the cookies that perform four functions, as classified below:
In addition, we also utilise cookies on certain pages of the website to communicate with third party data suppliers in order to extrapolate your digital behaviour. This help us to understand and target more relevant advertising in the future. The information we receive is all aggregate and anonymous, but will include statistics such as demographics, online behaviour, product interests and lifestyle. Targeting and tracking cookies are provided via trusted third party suppliers. Should you require more information regarding our suppliers and how these cookies operate please contact us.
The website deploys the following cookies:
Cookie provider |
Name of cookie |
Purpose of cookie |
Type of cookie |
Duration of cookie |
||
---|---|---|---|---|---|---|
Adobe Analytics |
AMCV_###@AdobeOrg |
Identifies the same visitor across different Marketing Cloud Solution. |
First party |
2 years |
||
Adobe Analytics |
AMCVS_###@Adobe.Org |
Cookie used to detect new sessions for getting the visitor ID cookie AMCV_###@AdobeOrg. The value is a 0 or 1. |
First party |
Current session |
||
Adobe Analytics |
demdex |
The demdex cookie contains the demdex ID, which is generated by the DCS. |
Third party |
180 days |
||
Adobe Analytics |
s_cc |
This cookie is set and read by the JavaScript code to determine if cookies are enabled (simply set to "True"). |
First party |
Current session |
||
Adobe Analytics |
s_sq |
This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the user. |
First party |
Current session |
||
Adobe Target |
mbox |
A cookie used to keeps a number of values (session ID, pc ID, check and disable) to manage how visitors experience Target campaigns. |
First party |
2 years |
||
Brightcove |
_bc_uuid |
Unique identifier of the visitor. |
Third party |
15 years |
||
Brightcove |
_ga |
Used to store the Client ID for tracking purposes. |
Third party |
2 years |
||
Brightcove |
_gid |
Used to distinguish users. |
Third party |
24 years |
||
Demandbase |
IUUID |
Used for performance and optimization of Demandbase data and reporting. |
Third party persistent |
2 years |
||
Demandbase |
TUUID |
Used for analytics and advertising services provided by Demandbase. |
Third party persistent |
2 years |
||
Doubleclick |
id |
DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. |
Third party |
2 years |
||
Dun & Bradstreet |
D41ID |
Contains a GUID that uniquely identifies that individual in our cloud-based cache. |
Third party persistent |
1 year |
||
Dun & Bradstreet |
D41IDT |
Contains a “transaction ID” that is used to group all events originating from a single pixel fire event. |
Third party Session |
Session |
||
EY |
cookiePolicy |
Used to determine visitor's cookie consents. It can carry on either consent for all cookies or for selected cookie categories. |
First party |
3 months if consent given for selected cookie categories 1 year if consent for all |
||
EY |
cookiePolicyChecksum |
Used to check if cookie policy has changed since the user has accepted cookie policy. |
First party |
3 months if consent given for selected cookie categories 1 year if consent for all |
||
EY |
cookieGroupChecksum |
Used to check if cookie groups have changed since the user has given consent. |
First party |
3 months if consent given for selected cookie categories 1 year if consent given for all |
||
EY |
cookieToRemove |
Used to list cookies which should be removed. |
First party |
1 minute |
||
EY |
XSRF-TOKEN |
A temporary token obtained on the website that enables the user to submit a contact form and prevents cross-site scripting which is a security vulnerability. |
First party |
Current session |
||
EY |
eyup_<artice-page-name> |
A cookie used to remember that upvote was performed by the visitor on the given page. Name of the cookie equals to the name of page upvote was clicked. |
First party |
1 year |
||
EY |
BaseCountry |
Country the existing user belongs to. Geolocalization of the visitor. |
First party |
1 day |
||
EY |
Country |
|
First party |
180 days |
||
EY |
Locale |
A language for the selected country. |
First party |
180 days |
||
EY |
LocationSelector |
A flag which indicates if the location selector has been used. |
First party |
180 days |
||
EY |
Org |
Organization the existing user belongs to. |
First party |
180 days |
||
EY |
recentSearches |
Recent searches of the user. Website uses this information to present user's recent searches in the search box. |
First party |
12 days |
||
Microsoft Bing Ads |
MR |
Analytics cookie that's used to pass user action information to the Bing advertising network. |
Third party |
180 days |
||
Microsoft Bing Ads |
MUID |
Used widely by Microsoft as a unique user ID. This bing.com cookie enables tracking by synchronising the ID across many Microsoft domains. |
Third party |
390 days |
||
Microsoft Bing Ads |
MMUIDB |
This cookie registers data about you from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. |
Third party |
390 days |
||
|
_fbp |
This cookie is used to provide you with more relevant advertising across Facebook. |
First party |
90 days |
||
|
fr |
This cookie is used to provide you with more relevant advertising across Facebook. |
Third party |
90 days |
||
Vuture |
intEmailHistoryId |
Used to identify a unique visitor as they click onto the site from a newsletter to which they have subscribed with articles from the site. The cookie records the pages visited on the site and time spent on the page. |
Third party persistent |
1 year |
||
Wirewax player |
|
|
First party |
2 years |
||
Wirewax player |
_ga |
Used to store the Client ID for tracking purposes. |
Third party |
2 years |
||
Wirewax player |
mp_#####_mixpanel |
Identify who user is for tracking purposes. |
Third party |
1 year |
||
Wirewax player |
optimizelyEndUserId |
Stores unique optimizely identifier. It's a combination of a timestamp and random number. No other information about visitor is stored inside. |
Third party |
10 year |
||
Marketo |
_mkto_trk |
This allows a website to track visitor behaviour on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form. |
First party |
2 years |
||
|
BizoID |
Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data |
Third party |
180 days |
||
|
BizoData |
Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data |
Third party |
180 days |
||
|
BizoUserMatchHistory |
Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data |
Third party |
180 days |
||
|
BizoNetworkPartnerIndex |
Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data |
Third party |
180 days |
||
|
UserMatchHistory |
Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data |
Third party |
30 days |
||
|
U |
Used by LinkedIn Insight Tag for Browser Identifier |
Third party |
90 days |
||
|
li_sugr |
Used by LinkedIn Insight Tag for Browser Identifier |
Third party |
90 days |
||
|
lang |
Session-based cookie used for Sign-in with Linkedin and/or for Linkedin follow feature |
Third party |
Session |
||
|
bscookie |
Secure Browser Cookie |
Third party |
2 years |
||
|
bcookie |
Cookie used for Sign-in with LinkedIn and/or for LinkedIn follow feature |
Third party |
2 years |
||
|
lidc |
Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature |
Third party |
1 years |
||
|
_gcl_au |
Used as a conversion linker tag in web and AMP containers that can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains for Google Adsense |
First party |
Impressions - 14 days; Clicks - 30 days |
||
|
_gcl_dc |
Used as a conversion linker tag in web and AMP containers that can be configured to link across domains for cases where you have the landing pages and conversion pages on multiple domains for Google Campaign Manager |
First party |
Impressions - 14 days; Clicks - 30 days |
||
|
IDE |
Advertising cookie on non-Google sites. |
First party |
Impressions - 14 days; Clicks - 30 days |
||
StackAdapt |
sa-user-id |
Random Identifier for user identification |
Third party |
1 year |
||
StackAdapt |
sa-user-id-v2 |
Random Identifier for user identification (newer version of ID) |
Third party |
1 year |
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Platis – Anastassiadis & Associates Law Partnership is registered with the Athens Bar, registration number 80240 Partners: Eirinikos Platis and Tassos Anastassiadis